Internet Better Tuscany
Image by BTO Educational
Gioved? 5 Maggio 2K11
Internet Better Tuscany [ndr: ?]
A Firenze, Auditorium Sant?Apollonia
Via San Gallo 25a [molto vicino alla Stazione S.M. Novella]
Dalle 9.30 [precise] alle 13.00 [circa]
Monica Fabris, Expedia, Google, Trivago, Zoover & others
www.btoeducational.it/index.php?bettertu scany
Torna a trovarci Monica Fabris, quella che da sola vale sempre il prezzo di qualsiasi biglietto.
Torna dalle nostra parti, l?ultima volta l?abbiamo coinvolta per l?ouverture della III^ Edizione di BTO ? Buy Tourism Online, dove ci ha aiutati a iniziare a pensare su quello che sar? il futuro del Travel, invitandoci caldamente a ragionare non sull?oggi, ma sul domani, guardando al rapporto tra le persone e il viaggio in chiave di valore, insomma ad alzare un p? la nostra asticella.
Bene, gioved? 5 Maggio Monica ci parler? del valore del brand Toscana, probabilmente indicando quali sono i segnali che dobbiamo analizzare per capirne l?evoluzione presso le persone.
Ma questa ? solo l?apertura dell?evento organizzato da Fondazione Sistema Toscana, con il contributo di BTO Educational.
Internet Better Tuscany ? un appuntamento molto concreto pensato per la governance, i portatori d?interesse, gli operatori della lunga filiera turistico ricettiva, chi studia, chi fa ricerca, chi lavora o chi lavorer?.
Attori delle tante tessere eco-sistema che fanno parte di un unico mosaico, a cui vogliamo parlare di un tema molto caldo: le possibili metriche per valutare un insieme di azioni a sostegno dell?attrativit? della nostra Regione, con un particolare focus verso chi viaggia.
Insomma, ? stata aperta una finestra temporale, quella della vita della campagna VoglioVivereCos?, e su questa verr? gioved? 5 Maggio fatta un?analisi con l?obiettivo di rispondere a un semplice quesito:
Internet Better Tuscany [?]
E? un appuntamento che consigliamo di non perdere anche ai forestieri, a cui il programma guarda proponendo una metodologia di valutazione delle metriche di una campagna di marketing territoriale.
BTO Educational ha chiesto ad alcuni dei suoi amichetti di analizzare la finestra temporale della Campagna VoglioVivereCos? e portarci il loro punto di vista.
Di Toscana e della sue citt?, di turismi di massa e di nicchia, della testa e della coda dei mercati, di ricerche sulle OLTA, prenotazioni alberghiere, sentiment e molto altro ci parleranno Gioved? 5 Maggio:
Michele Aggiato ? Country Manager Italia ZOOVER
Giulia Eremita ? Country Manager Italia TRIVAGO
Marco Sprizzi ? Market Manager Florence EXPEDIA.IT
E poi Google, H-Art, lo strano caso della Maremma e tant?altro.
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Posted by on May 13 2011. Filed under INTERNET. You can follow any responses to this entry through the RSS 2.0. Both comments and pings are currently closed.
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