For quite some time now, I have been doing lots of research on the ways that an online business person can use to get web traffic for their websites. Being in the online business myself, I have been trying out most of these methods. True, some of them, like SEO, article marketing, use of email lists and social media marketing, have worked very well.
I however noted something that is of really great importance. I could not hold this back as I have come to realize that it is where most of the online business people have been going wrong. That is why I put together this traffic guide for you. Read on.
The web traffic techniques that you have read about will work well only if your business sticks to and strictly observes online business ethics. You should keep in mind that it is human beings that will be reading your web content and not machines.
Besides the ability that human beings have to make judgments they are also very sensitive about ethics. For this reason, making efforts to increase traffic to your website without observing ethics would do your business more bad than good.Are you wondering what kind of ethics I am talking about? Well, I will give you a few examples of what you should strictly observe.
1. Do not promise what you cannot deliver
Most online businesses have a sales page aimed at converting the?web traffic into customers. This is where you let your potential customers know about your products and convince them why they should buy the products from your website. It is in this page that you tell your clients what to expect from you.
You should never make the mistake of promising what you clearly know that you cannot deliver just to impress the customers. If you try that, they would soon find out and you should not be surprised to see a review of your business calling it a scam, a few days later.2. Appreciate your clients
The fact that the business is online does not make it any different from the other businesses. Why then should you not smile at your online customers in warm welcome the same way you would in brick and mortar business? Are you asking how you can do that? Simple, just have a nice homepage on your business web having welcoming words and may be images. You can even have a short welcome video done by a real human being ? it does not have to be you. Give your website visitors a small freebie to appreciate them and you will be sure to have volumes of web traffic in no time.
3. Let customers know of any progress affecting their orders
This is mostly applicable to online businesses in which the client makes an order and the products have to be shipped to them. You should be keen to follow the goods all the way till they reach the client. If this takes time, keep the client posted on the progress and apologize in case of any unforeseen circumstances that may cause delays. By doing this, the clients would feel valued and you would in extension reap of your efforts in terms of increased web traffic.
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