216 Social Media and Internet Statistics (September 2012) | The ...

All the best plans can go astray sometimes and my pledge to post a new social media stats article every month definitely falls into the straying category. In my defense I haven?t really been lazy, I?ve just been neglectful ? which (at least in my mind) is way more justified. It probably may come as a surprise to some of you that I actually have a life outside this blog (which, let?s not forget, I do not get PAID to write) ? it may be a sad, lonely, cat-obsessed existence but it is an existence where I do have to do other shit that actually pays the bills? which with my recent online shopping obsession, car purchase and overseas holidays seem to be piling up. ?Anyway I don?t have to justify myself to you. Yeah, that?s right.

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Moving along find below the latest statistics update for you, after the no less than 10 trillion billion requests I?ve gotten in the past couple of months. Also after the 34 million complaints about my lazy referencing style in past articles I?ve tried to be a bit better with this in this article. Basically if you want the source for a certain statistic it should be (should being operative word) the next hyperlink you see after the stat ? I?ve only included the reference on the last stat point of each reference.? I suspect that probably made no sense whatsoever but just figure it out. Seriously, I can?t (or won?t?) do everything.

Oh and one more thing. I don?t make up any of these statistics myself. I get them from all those other, much more reputable sources. So if some of them don?t make sense or they conflict with each other or they are utterly ridiculously wrong it?s not my fault. It?s their fault. So that?s my disclaimer.

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Just a note here: I was lazy with the images in this post. Deal with it.

General social media and Internet stats

• 40 % of accounts and 8% of messages on social media sites are spam
• 91% of online adults use social media regularly
• YouTube users watch more than 3 billion hours of video per month
• About 1 in 3 blogger are moms/mums (had to cater to both our American and British/AU audience there J) (source: Hubspot)
• There are more devices connected to the Internet than there are people on Earth (source: AllTwitter)
• 24% of people have missed witnessing important moments because they are too busy trying to write about them on social networks
• 83% of people believe platforms like Twitter and Facebook help them make new friends
• 25% of people believe social networks have boosted their confidence
• 24% of Americans and 28% of Brits have admitted to lying or exaggerating on a social network about what they have done and/or who they have met
• 40% of people spend more time socializing online than they do face-to-face (source: AllTwitter)
• Every minute of the day:
  • 100,000 tweets are sent
  • 684,478 pieces of content are shared on Facebook
  • 2 million search queries are made on google
  • 48 hours of video are uploaded to YouTube
  • 47,000 apps are downloaded from the App Store
  • 3,600 photos are shared on Instagram
  • 571 websites are created
  • $272,000 is spent by consumers online (source: AllTwitter)
• Internet users spend 22.5% of their online time social networking
• The web contains more than 8 billion pages
• There are more than 2.27 billion people online (doubled since 2007)
• 70% of adult social networkers shop online
• 53% of active adult social networkers follow a brand
• 80% of active internet users visit social networks and blogs (Source: AllTwitter)
• Almost 8 new people come onto the internet every second
• 79% of online shoppers spend 50% of their online shopping time researching products
• the average budget spent on blogs and social media has almost tripled in 3 years
• 57% of marketers acquired customers via blogging
• 44% acquired customers via Twitter
• 61% of global internet users research products online
• US Internet users spend three times longer on social media and blogs than email=
• social media use has increased 356% in the US since 2006
• the average user spent only 3 minutes on Google+ in Jan 2012
• 65% of Pinterest?s traffic is from the US
• there are 152 million blogs on the internet
• companies that blog have 55% more website visitors
• 35% of consumer comments on Facebook Pages are compliments
• 93% of US adult Internet users are on Facebook
• 9/10 mobile searches lead to action ? over half lead to purchase (source: Hubspot)

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Facebook Statistics

• Each day Facebook users spend 10.5 billion minutes (almost 20,000 years) online on the social network
• Australians spend 26 minutes, 27 seconds on Facebook each day, New Zealand 30m31s, Singapore 38m46s, United Kingdom 26m27s, France 21m53s, United States 20m46s, India 20m21s, Brazil 18m19s
• Only 50% of Facebook users have more than 100 friends (source: AllTwitter)
• There are 955 million active users on Facebook that spend an average of six hours and 35 minutes per month on the network (desktop only)
• An average of 3.2 billion likes and comments are posted every day
• Facebook posted a 67 percent year-over-year mobile growth rate (543 million monthly active users on mobile).
• The 6:35 per month spent on Facebook is nearly double the time (3:20) spent on Google.
• 58% of users return to the site daily.
• In an analysis of more than 60 Facebook marketing campaigns, 49 percent reported areturn on investment of more than five times, while 70 percent had a return on investment greater than three times. (source: AllFacebook)

Global Market	Unique Audience	Active Reach
Brazil	38,138,000	76.7%
Italy	21,270,000	70.5%
Spain	15,628,000	67.0%
France	28,335,000	66.9%
United Kingdom	25,737,000	63.9%
Germany	24,508,000	54.6%
Japan	14,877,000	24.4%
Switzerland*	1,985,000	50.3%
New Zealand**	2,672,000	79.8%
Taiwan**	11,068,000	77.9%
United States**	152,763,000	69.6%
Australia**	11,010,000	68.4%
Read as: 38.1 million Brazilians visited Facebook during March 2012, about 76.7% of those who were active online that month from Home/Work computers in the market. * Online measurement in Switzerland is from Home computers only. ** New Zealand, Taiwan, the U.S., and Australia use Hybrid measurement, which includes sources in addition to home/work computers. Source: Nielsen

• In any given week, less than 0.5% of Facebook fans engage with the brand they are fans of. (Source: Marketing Science)
• 20% of Facebook users have purchased something because of ads or comments they saw there. (Source: Ipsos)
• We are finding that 50 percent of smartphones are actually connecting to Facebook every hour of every day. (Source: AllFacebook)
• Facebook has 232 million users in Europe, 222 million in North America, and 219 million users Asia. (Source: AllTwitter)

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LinkedIn Statistics

• 61% use LinkedIn as their primary professional networking site
• 81% of LinkedIn users belong to at least one group
• 42% of users update their LinkedIn profile information regularly
• 82% are aware there are ads on LinkedIn
• 60% of users have cliked on an ad
• 90% of users find the site to be useful
• 61% do not pay for a premium LinkedIn account (source: Socialtimes)

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Instagram Statistics

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Twitter Statistics

• Twitter has over 500 million registered users, but just 140 million active users (compared to Facebooks? 950 million active users and probably over 2 billion registered users)
• The USA, whose 141.8 million accounts represents 27.4 percent of all Twitter users, good enough to finish well ahead of Brazil, Japan, the UK and Indonesia. (Source: AllTwitter)
• There are over 1.3 million active Twitter users in Arab countries
• Kuwait leads the way in Twitter penetration in Arab nations at 8%, ahead of Bahrain at 4%, Qatar at 2%, the UAE at 2% and Saudi Arabia at 1%
• Kuwait sent almost 60 million tweets in March (source: AllTwitter)
• 15% of online adults use Twitter
• 28% of black online internet users use Twitter
• 14% of Hispanic internet users are active on Twitter
• 12% of white internet users are active on Twitter
• The 18-29 demographic is most represented on Twitter, at 29% of user base, ahead of those aged 30-49 (14%) and 50-64 (9%)
• 14% of online men use Twitter vs 15% of online women (source: AllTwitter)
• Roughly 9% of US adult Internet users are on Twitte
• The average Twitter user has 27 followers
• 25% of Twitter accounts have no followers
• 40% of Twitter accounts have never sent a single tweet
• Only 18% of Twitter users tweet once or more a day
• ? of Twitter users are 25-34 years old
• More than half of active Twitter users follow companies, brands or products on social networks
• 79% of US Twitter users are more like to recommend brands they follow
• 67% of US Twitter users are more likely to buy from brands they follow
• 57% of all companies that use social media for business use Twitter (Hubspot)

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Mobile/Smartphone statistics

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Multi-screen media usage Statistics

• 38% of our daily media interactions are on smartphones
• On average, we spend 4.4 hours of our leisure time in front of screens each day.
• Our time online is spread between 4 primary media devices: TV (43 min.), PC/laptop (39 min.), tablet (30 min.), smartphone (17 min.).
• 54% of smartphone use is motivated by communication, and 33% by entertainment.
• 60% of smartphone use occurs at home, while 40% occurs out of the home.
• 63% of tablet use is motivated by entertainment, and 32% by communication.
• 80% of searches conducted on a smartphone are spontaneous.
• 59% of smartphone shopping is done at home, while 41% is done out of the home
• 30% of shopping-related content accessed on a smartphone is driven by search. (Source: Hubspot)

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Social media for business statistics

• Facebook is the number one social marketing tool for brands at 83% (88% target for 2014), followed by Twitter at 53% (target 64% in 2014) (source: AllTwitter)
• On average companies respond to only 30% of social media fans? feedback (Source: Factbrowser)
• By 2016 more than half of the dollars spent in US retail will be influenced by the web ?(Source: Forrester Research)
• 42% of employers say no to any use of social media in the workplace
• 40% of young workers rate access to social media at work abovereceiving a higher salary
• 53% of employers have a formal policy on social media
• 59% of media companies actively encourage their employees to use social media
• 71% of energy companies prohibit any use of social media at work
• Over 50% of workers aged over 50 use social media every day at work (source: AllTwitter)
• 73% of Fortune 500 companies have a Twitter account
• 66% of Fortune 500 companies have a Facebook page (source: AllTwitter)
• 18 different countries across Asia, including Australia, China, Hong Kong, India, Indonesia, Japan, Malaysia, South Korea and Thailand discovered that Facebook (88.8 %), Twitter (66.4%) and YouTube (62.4%) were the social platforms of choice amongst all respondents.
• LinkedIn (40%) finished fourth, ahead of blogs (39.2%) and Pinterest (20.8%), with Google+ being used by just 12.8% of Asian corporate marketers.(Source: AllTwitter)
• 94% of corporates use social media and 85% say it?s given their business more exposure
• 74% of brand marketers saw an increase in website traffic after investing just 6 hours per week on social media
• 61% of corporates still rate blogging overall, 23% of Fortune 500 companies actively maintain a corporate blog
• 76% of corporate marketers plan to increase their use of YouTube or other video marketing
• 65% of corporate marketers use social media to gain market intelligence (source: AllTwitter)
• 24% of the top 10,000 websites in the world use some form of official Facebook integration on their homepage (if standard links to Facebook Pages is included this jumps to 49%)
• 42% of the top 10,000 websites have some form of Twitter link on their homepage, just 4% use Twitter?s share button and only 10% utilize any official Twitter widgets
• The Facebook Like button is used on 7% of the top 10,000 homepages
• LinkedIn is featured on just 0.6% of the top 10k websites (0.3% using the LinkedIn share button) (source: AllTwitter)
• People are 25% more likely to buy a product that they would be proud to own if it has social media buttons next to it
• People are 25% less likely to buy an embarrassing product if it?s placed anywhere near a social sharing tool
• 70% of brands ignore complaints on Twitter
• 83% of people who complained on Twitter loved the response from those companies that did make the effort
• Only 26% of businesses regularly include a call to action in their tweets (source: AllTwitter)
• 42% of marketers believe Facebook is critical or important to their business (+75% since 2009)
• 62% of marketers say social media became more important to their marketing campaigns in the last six months
• Social media has a 100% higher lead-to-close rate than outbound marketing
• 77% of B2C companies have acquired customers from Facebook vs 42% of B2B
• Retail is the top industry that has acquired customers through Facebook (over 90%)
• 80% of US social network users prefer to connect to brands through Facebook
• Brands have seen a 46% increase in user engagement with the new Timeline format in Facebook
• Auto-posting to Facebook decreases likes and comments by 70% (Source: Hubspot)
• Facebook is responsible for 86% of social referrals, Pinterest 11% and Twitter 3%
• Facebook users generate 2.5 times more page views than Twitter and almost twice as many as Pinterest (FB 7, Pinterest 4.1, Twitter 2.7)
• Conversion rates for Facebook traffic: 2.6%, Pinterest 0.9% and Twitter 1.1%
• Average order value (AOV): FB $2.50, Pinterest $1.60, Twitter 80c (source: AllTwitter)
• 25% of Twitter users connect with a brand on the platform (over one third of these do so for discounts and promotions)
• Over 25% of Twitter users would consider contacting a business via the platform
• Over half of social networking users who share business-related content do so on Twitter (source: AllTwitter)
• 39% of companies do not track their social media responses at all, and 55% ignore all customer feedback on Twitter and Facebook, largely because they have no process in place to respond. (Source: AllTwitter)
• What do people want from brands on social media? ?.

• 83% want deals and promotions
• 70% want rewards programs
• 58% want exclusive content
• 55% want feedback on new products (source: AllTwitter)

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Coupons on social media

Social media security

• 1 in 4 users location tag their Facebook posts each month
• More than 20 million US users have their birthday and year included in their profile
• An average user has 229 Facebook friends
• 16% of Pinterest accounts are connected to Twitter
• 50% of Facebook users check their security settings ever 2-3 months (source: AllTwitter)

Social Gaming

• 58% of Social Gamers are over 40 years old
• 29% are Married with children
• 79% have a college degree or better
• 44% earn over $50,000 per year
• 8% of people access the games from a mobile phone (source: Digital Buzz Blog)

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So there you have it. Over 200 social media and Internet statistics just for you. You are so totally having a social media statistic orgasm right now.

When will I post another update? Let?s just say I wouldn?t hold your breath. But it WILL happen. It won?t happen overnight. But it seriously will happen. Just not for awhile. Got any other social media stats I?ve missed? Share them below. Or don?t. ?What the f*^% do I care.

Source: http://thesocialskinny.com/216-social-media-and-internet-statistics-september-2012/

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