Current in Fishers ? Local authors cash in on personal finance book

Rob Roach and Brad Kronland

Fishers residents Rob Roach and Brad Kronland teamed up to publish their own book ? ?Smart from the Start Money? ? after garnering years of experience in the finance sector.

?We started to see that there was a need [for financial help] out there,? Roach said.

But what exactly does the book aim to do?

Basic financial knowledge geared towards young adults and college grads is the focus. Roach said ?Smart from the Start? explains how people financially benefit off of the decisions every consumer makes.

?It [?Smart from the Start?] lets you see the motivation behind some people?s actions,? Roach said.

Gathering experience to understand those motivations started more than a decade ago for Kronland and Roach. The authors were born and raised in opposite corners of the state and met during their years at Butler University. After both earned degrees in finance, the duo snagged jobs in Chicago as bankers. But, as many friends do, they parted ways. Kronland stayed in Chicago and snagged an MBA at Northwestern University, and Roach went down to Florida, staying in the banking game.

Unbeknownst to each other, they both moved to Fishers, and it wasn?t long before they decided to find a way to share their inside knowledge of the players in the world of finance.

Writing and publishing the book took approximately three years, including developing a core audience for the book, according to Roach.

He said the flux of publishing laws and regulations was an issue for trying to get ?Smart from the Start? published.

Kronland and Roach are also shopping the book to Hoosier schools as a text book for finance classes. One school, _ _ _, recently adopted the book for use in the class room.

?Smart from the Start? is available for purchase at Mudsock Books, online and in an electronic version due out this month.

For more information, head to smartfromthestartbooks.com.

Source: http://currentinfishers.com/local-authors-cash-in-on-personal-finance-book

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