Small business? Get Online! | CEED

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For anyone starting out in business these days, the internet is one of the first things that you must think about. I don?t mean to sound like a broken record, but the internet has so much potential ready for you to utilise, and if you do it well, you?ll soon see your small idea turn into big business.

Creating a powerful website is step one, without this you have no real presence on the internet. You must provide all of the relevant information for your customers, but you must do it in an elegant and organised way; reducing bounce rate is the aim of the game here. You want people on your site for as long as possible, this way they will remember the page and ergo the organisation. It also shows that your page is an authority page, and will bump you up the search engine results page, meaning more potential customers. If you allow space for advertisements on your page, you may even be able to make a pretty penny from it.

Another great way to promote your business and attract potential customers is through the use of social media. What is social media? Why should I use it? I imagine you may be asking these questions. For businesses, social networking sites such as Twitter and Facebook are great spaces to introduce your brand to people and also gauge their feedback meaning that you are able to tailor your business to your customers; good things. You can also link social networking sites and with the use of clever software are able to use as little time on this medium as possible while still reaping the benefits! There are many great blogs and websites offering help with this.

Optimising your website for access on mobile devices is also something to think about. There are many people predicting that mobile searches will surpass that of searches from a desktop in the next few years. If you can stay ahead of the curve, you will be in prime position when this happens. Perhaps consider using apps, and competitions, as these are relatively easy to do and can be done out of house if you do not have the time.

Finally, in terms of outreach, email is a popular option. It is a great way to get your name out there without hassling potential clients, they can choose to take or leave you email, unlike a phone call. It?s also a great way to suggest visiting your website and social media pages.

For any business starting out, these are arguably the initial steps that must be taken to ensure survival in the digital age.

Source: http://www.ceed.info/small-business-get-online/

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