Only experts with, how best to fight communicate with their prospect list. Be overcome to reach e-mail, postcards, phone calls, printed newsletters, direct mail letters, and so on, it's just that, by picking the best way to get your potential customers in so many ways to reach people today . And of course the question is how often.
The answer to both questions is: It depends on, run your business why I carried my business in the first place.Internet, e-mail works best for my business model. E-mail is cheap, quick and easy to monitor. And given the fact that, when visitors land on your website, you usually do not know, are understandably wary of too much personal information. E-mail address and name are safe.
Once the e-mail address of someone who is interested in what you can do for them, and then what? I've heard some small business owners who have collected the namesfor a year, but never sent any messages. And I see a lot of other home-based entrepreneurs only occasional notes to and not in any kind of communication plan at all.
The answer to the question of how many times back in touch with your prospects: it depends. Here are some options that I have seen and successfully used the advantages and disadvantages of each.
1st Throughout the day: There are some professionals who are e-mails to their subscribers at least once a day everyDay. The idea is to stand before the people and the top of the mind. If you choose this option, you must always make sure that you do not sell consistently in every message. Unsubscribe people en masse, because they are doing is nothing to communicate the value to them. It is ok to communicate every day, but you have to offer a good value ? free teleseminars as a reminder, free or free training videos ? they have a plan in place and followed to the letter.
2ndThree or more times per week: One of my mentors, Jeff Herring, The Article Guy Internet, using this method. Jeff regularly communicates with those who are not yet a client or customer to be. He uses the above strategies, together with the membership and the promotion of products and links to his blog post with more useful "stuff" to its subscribers. I know this strategy works well for Jeff and many others.
3rd Twice a week: Some gurus say that this is the leastOften you need to contact your subscribers, or "forget" to you. The idea is to stay top of mind, you must regularly with your subscribers. Many people use this strategy with success, although it is important to keep the flow of good information.
4th Once a week: is by far the more frequent use of e-mail communication, I see a majority of solo-professionals and professional success than once a weekWeekly ezine, newsletter or other announcement. A weekly ezine is a great way to stay in contact with potential customers, they keep up with what's happening in your company to present written and what you come to them. Keep a regular schedule, it allows readers to look forward to your newsletter.
5th Once a month: If you currently do not start sending e-mail communication with your subscribers at all, something at least once a month post. Thea simple text-only newsletter with an article and a paragraph about your business. This is not the most effective option, because it slowly build up your credibility.
What works for me? My members have told me, once or twice a week is about how often they like to hear from me. Less and I get e-mails asking me if I was okay. And more people begin to clear. So I send my ezine every two weeks and then going in-between weeks, I send some otherType of display. I found out when people have read on a single object in a special announcement e-mails are to act sooner and less of all other information that is usually overwhelmed in an Ezine.
Whatever your heart, make a communications plan and follow it with your e-mail marketing. You will soon see more success in your small business!
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