ASP America's Swimming Pool Company Franchise

The first ASP location was formed in 2001 and began franchising in 2005. Since then, we let our numbers speak for themselves. Currently, we have 93 locations with a 0% failure rate.

A Tradition of Quality and Dependability

ASP, the nations?s most respected swimming pool maintenance and repair franchise, was established in 2001 by Stewart Vernon of Macon, Georgia. The company was built on the belief that providing the highest-quality pool maintenance with competitive pricing and a high level of dependability would attract customers.

Since 2005, ASP has expanded into 93 territories throughout the country ? and we?re growing more every year. At this point, we manage over 60 million gallons of water per week and renovate or remodel more than 250 pools each year.

Since 2001, ASP has been dedicated to serving pool owners throughout the United States. Our professionals are experienced in maintenance, equipment diagnostics and repair, and pool renovation.

If you are looking to become your own boss and want to wear shorts to work, request more information below.

Live Your Dream

Business ownership continues to be a dream for many, but the idea of launching a business from the ground up can be daunting. Have you ever thought about a franchise?

We?re looking for franchisees who are dedicated to excellence and strong customer service and who share in our desire to build our business and the industry.

An ASP franchise gives you a template for success, providing the support and name recognition you need to hit the ground running. ASP has introduced a unique business model to the swimming pool industry which continues to grow at a strong pace. According to the Association of Pool & Spa Professionals, 166,750 additional in-ground pools were built in 2006.

Many of these pools are owned by people who have little time to spend maintaining and servicing them. Instead, the owners want to spend their downtime enjoying their investment.

ASP started with a commitment to building our business and our industry. Our growth shows that this commitment continues, and we?re looking for team players who share that common goal.

It?s our job to ensure that each of our franchisees is satisfied, busy and profitable. We are committed to making this happen with each member of the team.

In fact, ASP?s franchise system was recently ranked 26th in the country by the Franchise Business Review in Franchisee Satisfaction. This ranking was obtained 100% from our franchisees? responses to surveys conducted by the Franchise Business Review. 26th in the country is not bad given the US has over 10,000 different franchise systems?

Your town can be your territory with an ASP franchise.

What We Provide

We are committed to the success of our franchisees. In order to help guarantee that success, we have developed training and support systems that will enable you to grow your ASP franchise. Here is some of what we provide:

• Turn-key operating system based on years of success in the pool industry
• Exclusive territories and the addresses of each residential pool in the territory for your exclusive use. Just think, there is never any wasted marketing!
• The ability to operate from home or an outside office
• Low startup and overhead expenses
• Startup kit containing required equipment, materials and supplies
• Comprehensive 12-day franchise training conducted at the corporate office
• Additional support in your territory once training is complete
• Daily operations and sales support from the corporate office
• Manager training programs
• Accounting and bookkeeping systems and support
• Proven marketing programs
• Corporate identity packages, which feature a trademark-protected name and logo, along with corporate marketing programs designed to promote ASP
• Professional sales and marketing materials
• Active promotion on the ASP corporate Web site with direct linking to each franchise location
• Volume buying power for supplies and materials with established vendors based on ASP pricing company-wide
• Monthly newsletter with marketing ideas, service tips, and updates on all of the other franchisees in the company
• Annual franchise meeting to share ideas and build relationships with other franchisees

Name Recognition and Brand

One of the challenges faced by entrepreneurs looking to start their own businesses is having credibility in the market. With a franchised business like ASP, the company has already spent years establishing the brand as an industry leader. Franchisees can get immediate credibility with consumers.

Networking

Franchises are designed so owners can network and share knowledge non-competitively. You not only learn from ASP staff, but also from others who have succeeded with their own franchises.

Purchasing Power

When a small, local company buys a product, the company often purchases a lower quantity at a premium price. When a local ASP franchise buys the same product ? even the same quantity of a product ? it can take advantage of a large account that greatly reduces costs for individual franchisees. Taking advantage of your purchasing power will help reduce your expenses.

Proven Success

With ASP, you are supported by a franchise system with years of experience. ASP has honed its skills across the entire spectrum of our industry, which means there is less of a learning curve and more time for you to focus on your success.

Increased Opportunities

The home services sector is one of the fastest growing business segments in the United States. Factors such as aging baby boomers, a rise in the number of dual-income families and an increased value placed on free time, show that home services is continuously growing and shows no signs of slowing down.

Low Overhead

Many other business opportunities require high labor and maintenance expenditures. Businesses in the home industry allow you to work from home with minimal overhead. With a lower cost of running your business, you?ll be able to benefit from efficient growth.

• ASP?s franchise system was recently ranked 26th in the country by the Franchise Business Review in Franchisee Satisfaction. This ranking was obtained 100% from our franchisees? responses to surveys conducted by the Franchise Business Review.
• ASP is the Nation?s largest franchise for swimming pool maintenance and repair and a leader in the industry. We provide professional maintenance and repair with a reputation for excellence unmatched in the industry.
• We are in a growing industry with annual service programs that provide a recurring revenue stream.
• A turnkey startup marketing package is available, so you can ramp up your business quickly and cost-effectively.
• Thorough on-site training and an aggressive support program will help you learn how to run a successful ASP franchise.
• You will have an exclusive, defined territory.
• Business support is available to make daily operations more manageable.

The royalty schedule is paid monthly based on the gross sales of the franchise. The schedule is as follows:

• 8 percent for sales up to $100,000 a year
• 7 percent for sales between $100,000 and $200,000
• 6 percent for sales between $200,000 and $300,000
• 5 percent for more than $300,000 a year

ASP believes that lower percentages should be an incentive for stronger sales.
As a company, the franchisees? average royalty rate is 5.5% of sales. This shows that a majority of our franchisees obtain the lowest royalty rate through the growth of their sales. This is a win-win scenario in our opinion.

The Investment

Pool and spa ownership is on the rise in the United States, and with it comes the opportunity to own and operate your own professional pool and spa maintenance business. According to the Association of Pool & Spa Professionals, in 2006 alone, 166,750 additional in-ground pools were sold and installed, bringing the total number of in-ground pools in the U.S. to 4,847,380. This represents an almost 10% increase in total pools since 2002. And this growth is continuing.

Expense	Amount ? Low	Amount ? High
Initial franchise fee	$22,000	$22,000
Real property/lease (office)	$0	$1,500
Leasehold improvement	$0	$500
Signage (vehicle wrap)	$750	$750
Computer, software, fixtures and furniture	$300	$1,500
Advertising	$4,000	$10,000
Training fee	$0	$0
Travel and related expenses (training)	$250	$1,800
Startup equipment	$3,500	$3,500
Startup supplies	$6,000	$6,000
Vehicle (lease or purchase payments)	$500	$2,000
Insurance, professional affilliations	$600	$2,000
Utility expenses	$0	$250
Professional fees	$500	$2,000
State-specific zoning fees and licenses	$150	$500
Additional funds (first 90 days)	$5,000	$10,000
TOTAL CAPITAL NEEDED	$43,550	$64,300

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