From the dawn of time, humans have bought and sold nearly every imaginable product and service. Commerce started as one-on-one sales from growers or artisans to individual buyers. It moved on to retail stores and later catalog companies that brought together inventories of goods to sell to many individuals. Built into the price of everything sold were the costs of showcasing goods in a store, printing and mailing catalogs, and paying the salaries of salespeople and telemarketers. With the advent of the Internet, though, came an incredibly efficient, low-cost marketplace that blew down nearly all of the costly walls that stood between seller and buyer. The champion?and one of the few great successes of the Internet age?is eBay. Launched in 1995, the value of goods traded through its web site was expected to exceed $24 billion in 2004. More than 105 million users around the world buy and sell items in more than 50,000 categories.
As sellers, eBay and similar sites, including Amazon Marketplace and Yahoo! auctions, allow you to clear out your attic, empty your closets, and conduct a virtual yard sale, offering items to anyone with a connection to the Internet and a mailing address. Then, in that case, don?t limit yourself to the idea of a yard sale. There are tens of thousands of businesses exist entirely as storefronts on eBay or other services. They buy new items at wholesale, used goods at other people?s tag sales, whole collections from hobbyists, and antiques from estates, dealers, and individuals. In other words, you use this place as the media to inform other people about your business.
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